Creative specifications
What to supply
Follow these specs and your creative passes validation first time. Everything you need is below — or upload and update your images directly from your sponsor area.
Formats & limits
| Type | Formats | Max file size |
|---|---|---|
| Static image | JPG, PNG, WebP | 2 MB |
| Video (optional) | MP4 (H.264), WebM (VP8/VP9) | 2 MB · 30 seconds / 2 Mbps / muted |
Dimensions by placement
| Placement | Standard sizes (W×H) | Notes |
|---|---|---|
| Board — inline | 468×60 · 728×90 · 300×250 | Runs between departure-board rows. |
| Board — page | 728×90 · 970×90 | Above and below the board. |
| Board — fullscreen | 1920×1080 | Full-width takeover; keep key art centre-safe. |
| Station page | 728×90 · 970×90 · 300×600 | Route sponsorship tower and leaderboards. |
| Wall / hero | 970×250 · 1920×1080 | Home and feature takeovers. |
| News | 970×90 · 728×90 | Masthead and sponsored feed card. |
| Sponsorship banner | 1200×300 | Heritage / directory sponsorship strip. |
| Sponsorship tower | 300×600 | Station route sponsorship. |
Visual standards
- Safe zone: keep logos, text and CTAs at least 20 px from every edge (24 px corner radius).
- Contrast: text on background at least 4.5:1 (WCAG AA).
- CTA: clear, legible button with a verb; one primary action per creative.
- Typography: legible at the smallest rendered size; avoid thin weights on busy photography.
- Animation: subtle and loop-safe; no rapid flashing, no auto-playing sound.
Compliance & submission
- No misleading claims or unapproved financial/medical content; advertising must be clearly identifiable as such.
- Creative is reviewed against the Ad Content Policy and must meet the Advertising Terms.
- How to submit: upload in your sponsor area (PNG/JPG/WebP, max 2 MB) or send to the partnerships desk for managed campaigns.
- Validation: files are checked for format, size and aspect; non-compliant files are rejected with a reason.