Advertiser FAQ - LopoRail

AutoAdOS Advertiser FAQ

Getting Started

How do I create a campaign?

1. Visit the Advertising Marketplace

2. Browse available placements by country and format

3. Click "Select" on your chosen placement

4. Fill in campaign details (name, dates, budget)

5. Upload your creative (image/video)

6. Proceed to checkout

What payment methods are accepted?

We support multiple payment providers configured by the platform:

**Stripe**: Credit/debit cards, Apple Pay, Google Pay
**PayPal**: PayPal balance, linked cards/bank
**WooCommerce**: If enabled, uses your existing WooCommerce checkout

Is there a minimum spend?

Yes, minimum budgets vary by placement and pricing model:

**CPM campaigns**: £250 minimum (configurable per placement)
**Flat-fee campaigns**: £150 minimum per week
See the Rate Card for exact figures

How long before my campaign goes live?

**Lead time**: 48 hours minimum (configurable)
After payment, campaigns enter `pending_review` status
Auto-approval within 24 hours if creative passes validation
Campaign activates automatically on the start date

Creatives

What file formats are accepted?

|------|---------|----------|--------------|

| Static images | JPG, PNG, WebP | 2 MB | — |

| Animated | GIF | 2 MB | 30 seconds |

What are the dimension requirements?

Dimensions depend on the placement:

**Inline (board)**: 468×60, 728×90, 300×250
**Page takeovers**: 728×90, 970×250
**Wall/hero**: 970×250, 1920×1080
**Sponsorship**: Custom (see placement details)

Design guidelines

**Safe zone**: Keep logos/text 20px from edges
**CTA contrast**: Buttons must meet 4.5:1 contrast ratio
**No flash/auto-play sound**: Videos must be muted by default
**Branding**: Include your logo; no misleading "system" UI
**Compliance**: ASA/CAP compliant; GDPR/CCPA ready
See the full Creative Specifications

How do I upload my creative?

In the checkout flow, provide:

1. **Image/Video URL** (hosted on your CDN/server)

2. **Click-through URL** (where users land after click)

3. **Alt text** (for accessibility)

We validate the URL is reachable, correct format, and under size limits.

Can I update a creative after launch?

Yes, upload a new creative via the dashboard. It replaces the old one within the campaign.

Campaign Management

Can I pause/resume my campaign?

Yes, from your dashboard. Paused campaigns don't serve or spend budget.

**CPM**: Daily cap resets at midnight; paused days don't count
**Flat**: Weekly fee is prorated only if paused >50% of week

How do I track performance?

Your dashboard shows real-time:

Impressions served
Viewable impressions (%)
Clicks & CTR
Spend vs. budget
Days remaining

CSV export available for offline analysis.

What happens when budget is reached?

**CPM**: Campaign auto-completes, stops serving
**Flat**: Campaign completes at end of paid period
You'll receive an "campaign ending" email 24h before

Can I extend a running campaign?

Yes, from the dashboard: increase total budget or extend end date. Additional payment processed immediately.

Billing & Invoices

When am I charged?

**Stripe/PayPal**: At checkout (immediate authorization)
**WooCommerce**: Per your WooCommerce settings
Invoices generated on payment success

Do you provide VAT invoices?

Yes, invoices include:

Platform VAT number
Your VAT number (if provided)
Line items with net/VAT/gross
PDF download from dashboard

What currency is used?

All prices in **GBP (£)**. Multi-currency support planned.

Refunds?

**Before start date**: Full refund (minus payment processor fees)
**After start**: Prorated for unused days (flat) or unspent budget (CPM)
Request via dashboard or email [email protected]

Technical

How does targeting work?

**Country**: Placement-level (GB, US, DE, FR, JP, or Global)
**Context**: Dep/Arr/Station page contexts
**No personal data**: No cookies, no tracking, no PII

What counts as a viewable impression?

≥50% of ad pixels visible
For ≥1 continuous second
Page must be in focus (Page Visibility API)
Measured client-side, reported via beacon

Is there bot filtering?

Yes: empty User-Agent + bot/spider/crawler regex patterns filtered server-side. Not counted, not billed.

Can I use my own tracking pixels?

Not currently. All measurement via AutoAdOS for accuracy and compliance.

Policies

Content standards

Clear sponsorship labeling (`rel="sponsored"`)
No auto-play sound
No flashing/epilepsy-triggering content
No deceptive UI (fake close buttons, etc.)
Must comply with UK ASA/CAP codes

What if my creative is rejected?

You'll receive an email with specific reasons. Fix and re-upload — no extra charge.

Support

How do I contact support?

**Email**: [email protected]
**Dashboard**: "Help" link in your campaign view
**Response time**: <24h business hours

Can I get a dedicated account manager?

For spend >£1,000/month, contact [email protected] for managed service options.

---

*Last updated: 2026-09-06 | Version 1.0*